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Gaining a Better Understanding of Leases

by chelly@marketingwiththeagency.com | Mar 6, 2017 | Seller Articles

Leases can, and do, play a significant role in the buying or selling of businesses. It can be easy to overlook the topic of leases when focusing on the higher profile particulars of a business. However, leases are a common feature of many businesses and simply...

What is Really in the Mind of Your Buyer?

by chelly@marketingwiththeagency.com | Feb 28, 2017 | Seller Articles

It is always important to try and put yourself “in the other person’s shoes.” This fact is of paramount importance when dealing with prospective buyers. Thinking like a prospective buyer could, in fact, be the difference between selling your business and not...

Does Your Asking Price Truly Matter?

by chelly@marketingwiththeagency.com | Feb 20, 2017 | Seller Articles

It is no great secret that sellers often aim high. The logic sellers use is simple, “I can always reduce my price.” While that is true, sellers do need to remember that if the asking price is initially too high, buyers won’t even take a serious look. In short,...

Strong Selling Points: Let Your Strengths Work for You

by chelly@marketingwiththeagency.com | Feb 15, 2017 | Seller Articles

“Independent business owner” is a phrase with two meanings. Of course, it means being the owner of an independent business. But another way to look at “independent business owner” is to let this phrase define the very personality of the person at the helm....

What Are Your Company’s Weaknesses?

by chelly@marketingwiththeagency.com | Feb 7, 2017 | Seller Articles

Every company has weaknesses; the trick is to fix them. There is a saying that the test of a good company president or CEO is what happens to the company when he or she leaves. Some companies–on paper–may look the same, but one company may be much more valuable due to...

Be a Winning Seller: Good Negotiation is the Key

by chelly@marketingwiththeagency.com | Feb 1, 2017 | Seller Articles

You’ve made the big decision to put your business on the market. Your reasons for selling are valid, carefully-considered, and “good” – the kind that won’t make a prospective buyer shy away. Now, you may tell yourself, comes the fun part. You’ll come...
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