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When Selling Your Business: Confidentiality Is Key

by chelly@marketingwiththeagency.com | Jun 27, 2012 | Selling a Business

You’ve make the big decision to sell. Your books are in order, you’ve spiffed up the premises. What are you waiting for? Many sellers get to this threshold and then become concerned about confidentiality. They do not want the news of their decision to...

Strong Selling Points: Let Your Strengths Work for You

by chelly@marketingwiththeagency.com | Jun 27, 2012 | Selling a Business

“Independent business owner” is a phrase with two meanings. Of course, it means being the owner of an independent business. But another way to look at “independent business owner” is to let this phrase define the very personality of the person...

What Every Seller Should Know

by chelly@marketingwiththeagency.com | Jun 27, 2012 | Selling a Business

Selling your business is a major decision! You have devoted your time, money and energy to building, running and operating your business. It may well represent your life’s work. You have decided that now is the right time to sell, and you want the very best...

Ten Steps to the Successful Sale of a Business

by chelly@marketingwiththeagency.com | Jun 27, 2012 | Selling a Business

1. Make sure you have a valid reason for selling your business. Don’t decide to sell because you have had a bad week or because moving closer to the grandkids sounds like a good idea. Also, don’t decide to “test the waters” just to see what...

Under-Reporting Comes Under Fire

by chelly@marketingwiththeagency.com | Jun 27, 2012 | Selling a Business

What is the true income of an independent business? This is a question of interest to many parties–including prospective buyers, investors, and lenders–but nobody is more determined to know the answer than the Internal Revenue Service. What makes the...

Consumers Voice Complaints: And Business Owners Should Listen

by chelly@marketingwiththeagency.com | Jun 27, 2012 | Selling a Business

“Your salespeople didn’t listen when I placed my order, and when I wrote a letter to complain, they still didn’t get it right. I guess they don’t read any better than they hear.” Daniel Langley, the owner of a central Massachusetts mail...
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