by chelly@marketingwiththeagency.com | Jun 27, 2012 | Selling a Business
Much has been written about “fairness opinions” due to the financial manipulations among companies such as Enron, Tyco and others. The conflict in the use of fairness opinions was (and is) that an investment banking firm not only handled the sale of a company, but...
by chelly@marketingwiththeagency.com | Jun 27, 2012 | Selling a Business
This is just a partial list: Church’s Chicken, Uno Chicago Grill, Charlie Brown’s, Domino’s Pizza, Burger King, Cinnabon, Sizzler. The first response would be that they are all in the food business, and that’s correct. Now name the second thing that they all have in...
by chelly@marketingwiththeagency.com | Jun 27, 2012 | Selling a Business
If Starbucks raised the price of a cappuccino, sales most likely would not be affected. If your attorney raised his or her hourly rate, would you switch law firms? If a company or service firm does not have pricing power, then its value is less than it should be....
by chelly@marketingwiththeagency.com | Jun 27, 2012 | Selling a Business
When one sells their house, the best deal is usually the highest price. When one decides to sell their business, there may be other factors to consider. Many buyers are similar to the “overlooked” buyer described below, serious and qualified; and most sales of...
by chelly@marketingwiththeagency.com | Jun 27, 2012 | Selling a Business
A recent article in INC magazine titled”Street Smarts,” by Norm Brodsky (his column is worth the price of the magazine) addressed the subject of the title above. However, in the very first paragraph of the article, Mr. Brodsky stated, “Unfortunately, most of them...
by chelly@marketingwiththeagency.com | Jun 27, 2012 | Selling a Business
Does your business have an orphan product or service that is doing okay, but doesn’t seem to fit into your core business? Many companies, private equity groups and even some individual buyers are seeking product lines to augment existing ones, or even to build a...
