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Company Weaknesses

by chelly@marketingwiththeagency.com | Sep 16, 2013 | Buyer Articles, Seller Articles

Take two seemingly identical companies with very similar financials, but one of the companies was worth substantially more than the other company.  One company will sell for $10 million “as is” or some changes can be made and the same company can be sold for $15...

Questions to Consider for the Serious Buyer

by chelly@marketingwiththeagency.com | Jul 30, 2013 | Buyer Articles

A serious buyer should have the answers to the following questions: Why are you considering the purchase of a business at this time? What is your time frame to find a suitable business? Are you open-minded about different opportunities, or are you looking for a...

Five Kinds of Buyers

by chelly@marketingwiththeagency.com | Mar 25, 2013 | Buyer Articles, Seller Articles

Buyers are generally categorized as belonging to one of the following groups although, in reality, most buyers fit into more than one. The Individual Buyer This is typically an individual with substantial financial resources, and with the type of background or...

Why Deals Don’t Close

by chelly@marketingwiththeagency.com | Mar 14, 2013 | Buyer Articles, Seller Articles

Sellers Don’t have a valid reason for selling. Are testing the waters to check the market and the price. (They are similar to the buyer who is “just shopping.”) Are completely unrealistic about the price and the market for their business. Are not honest about their...

Protected: A Buyer’s Quandary

by chelly@marketingwiththeagency.com | Jun 21, 2012 | Buyer Articles

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