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What Do Buyers Really Want to Know?

by chelly@marketingwiththeagency.com | Mar 25, 2014 | Buying a Business

Before answering the question, it makes sense to first ask why people want to be in business for themselves. What are their motives? There have been many surveys addressing this question. The words may be different, but the idea behind them and the order in which they...

Key Factors on the Acquirer’s Side

by chelly@marketingwiththeagency.com | Aug 26, 2013 | Buying a Business

There are several key factors on the acquirer’s side of a sale, most of which are necessary to achieve a successful closing. Just as a seller has to deal with quite a few factors, the acquirer must also. Some of the more important ones on the acquisition side are:...

Buying or Selling a Business: The External View

by chelly@marketingwiththeagency.com | Jul 10, 2013 | Buying a Business, Selling a Business

There is the oft-told story about Ray Kroc, the founder of McDonalds. Before he approached the McDonald brothers at their California hamburger restaurant, he spent quite a few days sitting in his car watching the business. Only when he was convinced that the business...

Advantages of Buying an Existing Business

by chelly@marketingwiththeagency.com | Apr 26, 2013 | Buying a Business

1. Established. An existing business is a known entity. It has an established and historical track record. It has a customer or client base, established vendors, and suppliers. It has a physical location and has furniture, fixtures, and equipment all in place.  The...

Today’s Business Buyer

by chelly@marketingwiththeagency.com | Jun 27, 2012 | Buying a Business

For a business to sell, there has to be a seller – and a buyer. The buyer of today is a bit different than the one of yesterday. Today’s buyer is not a risk-taker, is concerned about the financials, and seems to be overly concerned about price....

Dispelling a Buyer Myth

by chelly@marketingwiththeagency.com | Jun 27, 2012 | Buying a Business

Most prospective business buyers really don’t know from the outset the exact type of business they want to buy. Experienced business brokers and intermediaries know that many business buyers end up with what is sometimes a far cry from what first captured their...
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