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Typical buyers
Aesthetics Groups, Private Equity Platforms, Medical Professionals
Common valuation basis
Adjusted EBITDA for larger companies, SDE for owner-operated businesses
What buyers study first
Recurring clients, team depth and owner dependence
Typical time to close
Six to twelve months once marketed

Industry Overview

The market for med spas

Medical spas offer injectables, laser treatments, skin care and wellness services under medical oversight. Memberships, repeat treatments and retail product sales create recurring revenue that buyers value.

Buyers review provider qualifications and medical oversight, membership and repeat client data, treatment mix, equipment, compliance and how dependent the business is on the owner or a single injector.

For owners of med spas with at least $1 million in revenue, preparation makes the difference. Businesses that can show clean financials, a capable team and customers who stay tend to draw competing offers. We help you get there, then run a confidential process that reaches strategic, investor and individual buyers.

The Buyer Pool

Who is buying med spas

Reaching several of these buyer groups at once is how a confidential process creates competition, and competition drives price and terms.

Aesthetics Groups

Multi-location med spa operators adding clinics.

Private Equity Platforms

Investors building aesthetics brands.

Medical Professionals

Providers ready to own a practice.

Wellness Companies

Businesses adding aesthetic services.

What Moves Your Number

What drives value

Two businesses with identical revenue can be worth very different amounts. These are the factors buyers in this sector actually underwrite.

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  • Memberships and repeat client revenue
  • Qualified providers and proper medical oversight
  • Diverse treatment and product mix
  • Modern equipment in good condition
  • Strong reviews and brand
  • Clean compliance and documentation

Due Diligence

How buyers evaluate med spas

Expect a serious buyer and their lender to look closely at each of these areas. Preparing them before you go to market shortens the process and protects your price.

Clients

Revenue by client, retention over several years and who at your firm holds each relationship.

Team

Roles, tenure, credentials, compensation and the plan to retain key people through a transition.

Recurring Revenue

Contracts, renewals, memberships or retainers and how predictable revenue is from year to year.

Licenses & Compliance

Licenses, certifications, regulatory history and what must transfer to a new owner.

Financials

Monthly results, margins, billing and collections, and add-backs with support.

Systems & Data

Software, processes and data quality that let the business run without the owner.

Before You Go To Market

What quietly lowers your value

None of these are fatal, and every one is easier to address before a buyer finds it than after. That is the case for getting a valuation early rather than late.

  • A single injector driving most revenue
  • Unclear medical oversight arrangements
  • Equipment financing or lease burdens
  • Heavy discounting to drive volume

Preparing To Sell

A practical timeline

Most owners who sell well start preparing a year or two before they go to market.

01

Build the foundation

24 to 12 months out

Get a professional opinion of value. Transfer client relationships to your team. Document processes and service standards. Strengthen recurring revenue.

02

Prove it

12 to 6 months out

Clean up monthly financials and add-backs. Review licenses, contracts and leases. Plan retention for key people. Reduce your role in daily operations.

03

Run a confidential process

Going to market

Prepare a detailed offering memorandum. Reach strategic, investor and individual buyers. Share client information in stages. Negotiate price, structure and transition.

Common Questions

Common questions from owners

What is my med spa worth?

Buyers value it on documented earnings, then adjust for customer concentration, team depth, owner dependence, assets and market conditions. A confidential Opinion of Value gives you a realistic range based on those factors.

Do memberships raise my value?

Yes. Memberships create predictable recurring revenue, which buyers pay more for than one-time treatments.

What compliance issues do buyers review?

Medical oversight, provider scope, consent and documentation. Clean records make due diligence much smoother.

How long does it take to sell?

Most well-prepared businesses take six to twelve months from going to market to closing, with preparation time beforehand.

Client Reviews

Owners who have been where you are

Trevor was great to work with and did an excellent job guiding us through the sale of our business. As first-time sellers, the process was definitely stressful at times, but Trevor’s attentiveness and steady support made a huge difference.
JT NelsonGoogle Review
He is knowledgeable, responsive, and genuinely invested in helping his clients succeed. From start to finish, he communicated clearly and made every step feel smooth and well-organized. Highly recommend Meritus Group to anyone!
Andy WilsonGoogle Review
My business was a niche business and Trevor did a great job in learning all he could about it to market it well. As a first time seller, Trevor helped me through the process from beginning all the way through the sale.
Tiffny HaganGoogle Review

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Start Here

Know your number first

A confidential Opinion of Value tells you what your business is worth to a real buyer today and what would move that number. No cost, no obligation, and no one learns you asked.

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